Printing and Packaging

Custom packaging printing in Tabriz

Custom packaging printing in Tabriz; lasting design for more sales

In today’s competitive world, product quality alone is not enough. Customers are exposed to the appearance of your product before they are introduced to its actual features. Packaging is the first point of contact between your brand and the consumer, so if you want your product to be seen, you should not overlook the power of custom packaging printing.

In this article, we will take a thorough look at the importance of packaging, the benefits of custom printing, the features of standard packaging, and the role of a professional printing and packaging company. If you are a business owner or are planning to enter a competitive market, this guide is written for you.


Custom product packaging printing; a silent but impactful showcase

Packaging is not just a cover for the product. Good packaging is the silent marketer of your brand. No matter how high-quality your product is, without attractive packaging, its chances of selling among the crowd of competitors’ products will decrease.

Today’s customer chooses a product with their eyes. They look for something that catches their attention among dozens of similar options. This task falls to the packaging. In fact, packaging is an important factor in creating a positive first impression of your product and brand.


What is custom packaging printing?

Custom packaging printing means designing and producing packaging based on your needs, brand identity, and product features. Unlike ready-made, generic packaging, custom packaging is designed to your exact dimensions, unique graphic design, corporate colors, and brand message. This type of packaging:

  • Strengthens your brand identity
  • It gives the customer a sense of professionalism.
  • Increases sales volume
  • Creates a more positive user experience

How does custom packaging printing help product sales?

Key Benefits of Custom Packaging Printing for Businesses

1. Differentiation from competitors

In a market full of similar products, unique packaging design will make you stand out. Custom printing allows you to use colors, fonts, and designs that are specific to your brand.

2. Increase the perceived value of the product

Sleek and professional packaging, even if a domestic product is not expensive, increases its value in the eyes of the customer. This will have a direct impact on product pricing and profitability.

3. Strengthening brand identity

By printing your logo, slogan, corporate colors, and brand message on the box, you can turn each package into a loyal representative of your brand. Proper packaging helps your brand stay in the customer’s mind.

4. Product protection

Proper packaging protects the product from physical damage, moisture, light, or pressure. Durable packaging reinforces the feeling of confidence in the quality of the product in the mind of the customer.

5. Positive customer experience

Imagine the moment a customer opens a package and is greeted with a sleek, professional design. This experience increases customer loyalty and increases the likelihood of repeat purchases.


What features are essential for professional custom packaging printing?

To get the most out of custom packaging printing, you need to pay attention to a few key points:

1. Choosing the right material

The type of cardboard, carton, or paper used should be consistent with the type of product and its weight. For example, three- or five-layer cardboard is used for heavy products. For luxury products, glossy cardboard or interlining is a good option.

2. High strength and durability

The box must be able to withstand impact, pressure, and environmental conditions. Damage to the packaging during shipping or delivery creates an unpleasant experience for the customer.

3. Accurate and standard size

The dimensions of the box should match the dimensions of the product. Using boxes that are larger than necessary will both cost extra and cause problems in transportation. It should also be easy for the customer to open and close.

4. Impressive graphic design

The visual design of your packaging plays a vital role in attracting customers. Using corporate colors, professional composition, high-quality images, appropriate typography, and precise printing are the keys to your success.

5. Print quality

The final print should be clear, precise and error-free. Offset printing is one of the best methods for achieving high quality and accurate printing in large runs.

6. Affordable and cost-effective

The goal of custom packaging is to increase sales and profitability, so it is important to choose a printing method that is cost-effective and competitive in high-volume printing.

Product packaging printing

Offset printing; the best choice for professional packaging

Offset printing is one of the most accurate, high-quality, and cost-effective methods of printing in large quantities. If your business has a mass production, offset printing is the best option for packaging printing. Some of the advantages of offset printing include:

  • High color accuracy
  • Ability to print on all types of paper and cardboard
  • High production speed
  • Cost reduction in high circulation
  • Durable and professional quality

How to choose the best packaging printing company?

Choosing the right packaging printing company is one of the most important decisions you will make in your business. To make the right choice, consider the following:

  • Having modern printing equipment (especially offset)
  • Strong and diverse portfolios
  • Professional graphic design team
  • Specialized consulting and support from zero to one hundred projects
  • Competitive prices and timely delivery

Rasam; A safe choice for custom packaging printing in Tabriz

If you are looking for a professional printing complex in the northwest of the country, Rasam Printing and Packaging Complex in Tabriz is one of your best choices.

Why Rasam?

  • ✅ Benefit from modern offset printing machines
  • ✅ Implementation of zero to one hundred projects from design to final production
  • ✅ High-volume packaging printing with industrial quality
  • ✅ Reasonable and competitive price
  • ✅ Cooperation with reputable brands in the field of production

Relying on years of experience, specialized knowledge, and a professional team, Rasam is ready to design and implement the packaging of your products in a way that will make them shine in store windows and experience higher sales.


Conclusion: Transform your sales with custom packaging!

In a world where competition is more intense than ever, paying attention to professional packaging is not a choice, but a necessity. Your packaging is what speaks to the customer first and foremost. So it should be beautiful, durable, functional, and reflect your brand.

Custom packaging printing is a smart investment that helps increase sales, customer loyalty, and brand credibility. If you want to make the right decision and imprint your brand image in the minds of your audience, take action today to design and print professional packaging.


📞 Contact Rasam Printing and Packaging Complex for free consultation and order registration
🔹 Design to complete packaging printing with quality assurance
🔹 Located in Tabriz | Order delivery all over Iran

Rasam, where packaging is the art of selling!

Printing and Packaging

How Can Custom Packaging Contribute to Your Business Success?

How Does Custom Packaging Help Your Business Succeed?

In today’s competitive world, packaging is no longer just a protective cover for the product; it plays a key role as one of the most effective tools for marketing and branding. Businesses that use custom packaging not only enhance the customer experience but also have the potential to boost sales and increase customer loyalty.

In this article, we explore the importance of custom packaging in the success of businesses. We will also introduce you to the capabilities of Rasam Printing and Packaging Complex — a center that offers high-quality and cost-effective packaging services using modern and powerful equipment.


Why Is Custom Packaging Important?

1. First Impressions Always Last

When a customer receives a product, the first thing they encounter is its packaging. A creative and professional design can convey a sense of luxury, trust, and quality. Custom packaging gives your brand a professional image and leaves a lasting impression on the customer’s mind.

2. Standing Out from the Competition

In a market where many products look alike, packaging can be your key differentiator. A unique design, attractive color scheme, logo, and brand message on the packaging can make your product stand out on store shelves.

3. Enhancing the Customer Experience

Beautiful and high-quality packaging makes the unboxing experience enjoyable. This experience can turn into user-generated content (UGC) on social media, providing free advertising for your brand.

4. Increasing Customer Loyalty

When customers see that your brand pays attention to details, they feel valued. This has a direct impact on their loyalty and the likelihood of repeat purchases.

How Does Custom Packaging Help Your Business Succeed?

Custom Packaging and Its Impact on Sales

According to research, over 60% of consumers state that packaging directly influences their purchasing decisions. Additionally, more than 50% of social media users share products with attractive packaging on their pages. Therefore, a professional design and high-quality production can easily become a powerful word-of-mouth marketing tool.


Rasam Printing and Packaging Complex; Your Professional Brand Partner

If you are looking for high-quality custom packaging at an affordable price, Rasam Printing and Packaging Complex is the ideal choice for you. Utilizing modern equipment, this complex is ready to provide printing and packaging services for various industries, including food, cosmetics, pharmaceuticals, apparel, and digital devices.

Next, let’s get acquainted with some of the key machines in this complex:


Advanced Equipment at Rasam Printing and Packaging Complex

✅ 2-Sheet 4-Color Offset Printing Machine Model 2004

This machine, with its high color accuracy, is ideal for printing complex graphic designs on boxes and labels. With four colors printing simultaneously, it enables professional printing with gradients and fine details.

Advantages:

  • High print quality
  • Suitable for luxury packaging
  • Exceptional speed and precision

✅ 2-Sheet 2-Color Offset Printing Machine

For projects that require fewer colors or more cost-effective printing, this machine is an excellent choice. Its precise color and detail adjustment capabilities make it suitable for a variety of orders.

Advantages:

  • Cost-effective
  • Standard print quality
  • Suitable for medium print runs

✅ Programmable Perfecta Cutting Machine

One of the most important post-printing steps is precise and clean cutting. With this machine, various cuts can be made with millimeter accuracy and automated programming.

Advantages:

  • Clean and precise cutting
  • Reduced human error
  • Suitable for mass production

✅ Heidelberg 2.5-Sheet Letterpress Machine

For embossing, hot foil stamping, and various special and artistic printing techniques, the Heidelberg letterpress machine is one of the best options. This machine adds exceptional added value to your packaging.

Applications:

  • Embossed printing
  • Hot foil stamping (gold and silver foiling)
  • Suitable for premium/specialty packaging

✅ Automatic 92 cm Thermal Laminating Machine

To enhance durability, gloss, and the overall appearance of packaging, applying a lamination film is essential. The thermal laminating machine at Ressam Printing and Packaging Complex enables a fast and uniform lamination process.

Advantages:

  • Protects the print from scratches and moisture.
  • Professional and glossy appearance
  • High production speed

✅ Two automatic bottom gluing and box assembling machines

These machines are essential for fast and precise box assembly. By automatically and securely gluing the box seams, they prepare your packaging for market release.

Advantages:

  • Increased production speed
  • High-quality final construction
  • Ability to create various packaging shapes

How Does Custom Packaging Help Your Business Succeed?Why choose Ressam Printing and Packaging Complex?

  • ✔ Over a decade of experience in the printing and packaging industry
  • ✔ Utilizing modern and up-to-date machinery
  • ✔ A professional design team dedicated to creating unique packaging
  • ✔ Fair pricing tailored to customers’ budgets
  • ✔ Professional support and expert consultation to help you choose the best type of packaging

Packaging is an investment, not an expense.

Many business owners consider packaging as an extra cost. However, the reality is that packaging is an effective marketing tool that can multiply your profits. Professional packaging not only increases sales but also strengthens your brand image.


Summary

Custom packaging is one of the key factors for success in today’s competitive markets. If you are looking to grow sales, enhance brand credibility, and gain customer trust, invest in professional packaging today.

Ressam Printing and Packaging Complex, equipped with advanced machinery and an experienced team, is ready to collaborate with smart and forward-thinking brands. Contact us today to design and produce your brand’s custom packaging.

چاپ افست

?What is offset printing and how does it work

What Is Offset Printing and How Does It Work?

Offset printing, sometimes referred to as offset lithography, is a modern and widely used printing method in which images and text are transferred onto paper through a series of metal and rubber cylinders or plates. This process is highly efficient, accurate, and almost always controlled via computer systems. In this article from Rasam Printing and Packaging Complex, we’ll explore how this printing method works in detail.

What Is Offset Printing?

The term offset comes from the fact that ink does not directly contact the paper. Instead, the image or text is first transferred from a metal plate to a rubber blanket, and only then onto the paper. This intermediate step significantly improves precision, uniformity, and overall print quality.

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How Offset Printing Machines Work

Efficiency and accuracy are the core principles behind offset printing machinery. First, a designer creates the layout, and then the machine replicates it precisely on a large number of pages or packaging materials.

Modern offset printers are far more advanced than early models. In the past, typesetters had to manually place each character, but today, the entire process is automated and digitally controlled.

How Does the Offset Printing Process Work?

The ink is first applied to a metal cylinder, then transferred to a rubber cylinder (blanket), and finally to the paper. This process typically occurs in four stages, representing the four base colors of the CMYK color model. In each step, a new color layer is added to form the final image.

In modern systems, digital files are etched directly onto metal plates without traditional chemical processes, saving both time and cost.

Color Range

The four primary colors used in offset printing are:

  • Cyan

  • Magenta

  • Yellow

  • Key/Black

This model is known as CMYK. For accurate color matching before printing, the Pantone Matching System (PMS) is often used.

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Paper and Printing Media

Offset printing supports a wide range of paper types—from glossy coated papers to thick cardstocks or industrial rolls used for packaging. The choice of paper depends on the type of project and its intended purpose.

Advantages and Disadvantages of Offset Printing

Advantages:

  • High image quality and color accuracy

  • Cost-effective for large print volumes

  • Compatible with various paper, cardboard, and plastic materials

  • High-speed output after initial setup

Disadvantages:

  • High upfront cost for plate and setup

  • Time-consuming preparation compared to digital printing

  • Not economical for low-volume jobs

Offset Printing vs. Digital Printing

Feature Offset Printing Digital Printing
Ideal Print Volume High Low to Medium
Initial Cost High (plate making, setup) Low
Color Accuracy Very High Good
Print Speed Fast after setup Fast for small jobs
Personalization Not available Easily available

Digital printing is ideal for urgent or low-volume orders, while offset printing is the preferred choice for high-volume jobs requiring superior quality.

Common Applications of Offset Printing

Offset printing is widely used in various industries for:

  • Magazines, books, and newspapers

  • Brochures and catalogs

  • Packaging for food, cosmetics, and pharmaceuticals

  • Labels, boxes, cartons, and cardboard prints

  • Brand logos and special color printing

  • Industrial-grade export packaging

How to Choose the Right Offset Printing Company

If you’re looking for a professional printing partner, consider the following:

  • Experience and portfolio: Check the printer’s track record

  • Printing equipment: Preferably modern 4 or 6-color machines

  • Pre-press services: Design consultation and color proofing

  • Transparent pricing

  • Reliable delivery times

Final Words

If you’re looking for high-quality, cost-effective, and professional printing, offset printing is your best option. At Rasam Printing and Packaging Industries, we’re equipped with modern machinery and a skilled team to deliver exceptional print services. For personalized advice, feel free to contact our consultants.


Frequently Asked Questions About Offset Printing (FAQ)

What exactly is offset printing?
Offset printing is an industrial printing method where the image is first transferred from a metal plate to a rubber blanket and then onto paper or other surfaces. This ensures excellent accuracy, speed, and uniformity.

What applications is this printing method best suited for?
Offset printing is ideal for high-volume jobs such as magazines, catalogs, packaging, labels, books, and promotional boxes. It’s especially cost-effective when large quantities and precise color quality are needed.

How is offset printing different from digital printing?
Offset is more suitable for high-volume, high-precision jobs and requires setup costs. Digital printing, on the other hand, is better for small runs, fast delivery, and personalized prints.

Can offset printing be done on any type of paper?
Yes, offset printing can be used on a wide range of materials, including coated paper, uncoated paper, cardboard, gloss, and even plastics and films. The machine must be adjusted accordingly to achieve optimal results.

Why is black represented as “K” in CMYK?
“K” stands for “Key” and is used instead of “B” to avoid confusion with “Blue.” It refers to the key plate that adds depth and contrast to the print.

Can metallic or special colors like gold or silver be printed using offset?
Yes, by adding custom inks or metallic finishes, offset printing can produce special colors such as gold, silver, or Pantone shades.

How can I know if offset printing is right for my project?
If your job requires high quality, large volume, and cost efficiency at scale, offset printing is the best choice. For smaller quantities, quicker turnaround, or personalized materials, digital printing might be more suitable.